For ISVs · SI partners · teams rolling their own on GitHub
Headless Delivery for Salesforce.Let's build it together.
We're building the missing delivery layer for Salesforce, run entirely inside the two systems you already trust: GitHub and your org. No third-party credential holders, no monolithic app to rent.
Headless Delivery means the controls live where your team already works, Flow, Slack, CI, or an AI agent, and your runbooks and scripts become composable modules you share across the team.
Top-tier Salesforce delivery expertise from $5k/quarter, advisory, a Blueprint, build sprints, or a full transformation. The Composable Delivery Model, productized as Busbar.
Top-tier delivery expertise, from $5k/quarter.
You don't need an enterprise budget to work with us. Start where it fits, scale when it pays off, and keep everything we build, in your own GitHub, no lock-in.
Advisory, $5k/quarter
A senior delivery expert on call. Architecture reviews and priority answers, no scheduling.
Blueprint, from $5k
A focused review of your GitHub delivery and a prioritized roadmap you can run.
Build sprints
Hands-on build in your GitHub, two weeks at a time. Stack as many as the phase needs.
Full transformation
The whole journey to a self-sufficient team, bought as sprints so it fits your budget.
Getting it working is just the start.
Whether you already deliver Salesforce on GitHub or you're planning to, the first green pipeline is hard enough, but it's just the beginning. Making delivery secure, scalable across teams, and adaptable across projects is the real work. We've spent over a decade making that part easy.
Just getting it working is a project.
Standing up GitHub Actions and the Salesforce CLI to provision and deploy a real org takes weeks of plumbing before it works even once.
Then it has to be secure.
Most setups leave long-lived Salesforce credentials sitting in GitHub: more to manage and rotate, and a standing target if a repo or token is ever compromised.
Then it has to scale.
What works for one project strains across many teams and orgs, and the packaged DevOps apps solve it by charging per seat and locking you in.
Then it has to stay adaptable.
Every new client rebuilds the same setup by hand, so nothing you ship compounds into something reusable on the next project.
The delivery prison
Your most valuable delivery knowledge is locked in a black box.
The work that actually ships, your runbooks, your fixes, the exact order things have to happen in, lives in one person's head, a stale doc, or a brittle CI/CD script. The org stays opaque, the knowledge never becomes yours to reuse, and every new project rebuilds it by hand.
Today: one caged, opaque org
Composable delivery: decompose, compose, replicate
Break open the caged org: decompose it into composable modules, compose those into complete environments, and stand up as many configured orgs as you need, all from one source of truth.
The Composable Delivery Model
Our answer, a decade in the making: turn the work you repeat on every project into reusable, composable automation, with GitHub as the single source of truth.
Modules
Build features once, as modules, with the same process and tools, ready to compose.
Compositions
Combine AppExchange products, modules, and solutions to stand up complete orgs.
Source Control
Delivery automation lives in GitHub, the source of truth, with its security and compliance built in.
It runs on three principles.
Easy org creation for everyone
Any stakeholder spins up a fully configured org from any branch or release, all from a common baseline, so development, testing, demos, and implementation run on real environments on demand.
Delivery is part of the definition of done
Delivery automation is built and tested alongside the feature. Nothing is finished until it can be delivered automatically, so 'works in my org' is no longer the finish line.
Portable and composable
Automation is built to run anywhere, across user experiences and CI/CD, and to compose, so the same building blocks recombine across projects instead of being rewritten.
Engineering teams building on Salesforce lose roughly 25 to 50% of their time to manual org provisioning, setup, and release ops. The model gives that time back, then lets the whole business and your partners self-serve from the same source of truth.
The product
One delivery layer. Any interface.
Busbar runs natively inside GitHub and your org, on a keyless trust boundary you control. Invoke delivery from Salesforce Flow, Slack, an AI agent, or CI, the same composable automation, surfaced wherever your team already works.
Why us
We work at the edge where AI gets confidently wrong.
Packaging order, namespace behavior, FLS-versus-deploy failures, External Client App migrations, push-upgrade mechanics. The public material on these is thin or wrong, so models answer fluently and cost you a release. That edge is our home field, and we've been publishing the correct version of these hard problems for years.
Securing Salesforce DevOps: Least Privilege Access Control
5 Critical Security Questions to Ask Your SI Partner
Securing Salesforce DevOps: Multi-Job Workflows in GitHub Actions
These are the problems we solve for clients every week. Bring us yours, advisory starts at $5k/quarter.
Why We Built This
Inspired by real experience over 14 years with the nuanced challenges of delivering Salesforce at scale.
Muselab is founded by Jason Lantz, former Senior Director of Release Engineering at Salesforce.org and the creator of CumulusCI and MetaCI. He built and led the team that grew them into the Cumulus Suite, then ran release engineering for the nonprofit and education clouds with automated weekly push-upgrades across the entire install base. The Composable Delivery Model and Busbar are the next chapter of that work.
Our storyWays to work together
Start wherever you are, from a single problem to a standing engagement. We'll tell you straight what actually fits.
Retain our expertise
Top-tier delivery help from $5k/quarter, a single problem to a standing engagement.
Become a Busbar design partner
Make GitHub a headless delivery platform for your org, and shape the product first. Limited spots.
Build on our open source
Rust crates and MCP servers we publish for everyone working on Salesforce.
Let's build a better delivery experience.
Retain our expertise from $5k/quarter, become a Busbar design partner, or just bring us one hard delivery problem. Start with a conversation.